CRM Associate

Greater New York Area
Job Classification (FLSA):
About The Role

As the CRM Associate, you will assist in building coherent promotions, create content and running the daily CRM execution. You will be ensuring it is engaging and up to date, guaranteeing we create the most up-to-date and dynamic lifecycle campaigns for our players across products.

You will be working closely with the CRM Lifecycle Manager to ensure we achieve and exceed the business targets and needs.

Primary responsibilities:

  • Work with the CRM Lifecycle Manager to ideate, build, test and monitor our automated CRM lifecycle campaigns so they have the most relevant, engaging content available.
  • Support the CRM Lifecycle Manager as well as fellow Associates on daily campaign execution, including creation of copy for customer communication (mailers, promotions, on-site landing pages, banners, newsletters and social media) to support our contact strategies and ensure the best possible tailor-made outcome for local market needs.
  • Be the creative counterpart for the CRM Lifecycle Manager to ensure promotions are relevant, engaging and from a business perspective sound.
  • Work with CRM systems and tools to ensure flawless delivery for all Customer Segments at all times.
  • Ensuring that Customer Journeys are flawless, all hyperlinks work and there are no errors.
  • Other required duties assigned by VP/Head of CRM or CRM Lifecycle Manager.

    Knowledge/Expertise/Qualifications (required):

  • A University degree in Journalism, Marketing or Marketing Communication.
  • Ambitious and eager to learn with a focus on and interest in marketing, content, copywriting and communications.
  • Eager to drive continuous improvement, flexible to challenge issues/opportunities.
  • Can-do attitude, enthusiasm, energy and inner motivation to take actions to achieve goals beyond what is required.
  • Team player willing to lend a hand when needed.

    Desired (but not required):

  • Previous experience in building and executing online contact plans.
  • Experience with marketing automation tools and strategies.
  • Good understanding of online marketing.
  • Solid understanding of sports betting and/or gambling.
  • Thorough comprehension of betting terminologies and betting in general.
  • Ability to review data and draw conclusions and insights.
  • Knowledge of CRM strategies, tools and channels in an online environment.
  • Experience working with CRM or CMS tools like Sitecore, Exact Target, Otherlevels, HTML coding and/or Optimove.
Additional Information

We are an Equal Opportunity Employer, if you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact

We are also committed to protecting the privacy for all candidates, including the protection of any personal information provided to us.  Please review our  privacy policy  for more information about our commitment to data protection.

About The Company

Roar Digital is a partnership between MGM Resorts International and GVC Holdings that is poised to revolutionize sports betting and online gaming in the United States.

We are currently based in Jersey City in the New York Metropolitan Area, with stunning views of the Manhattan skyline

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