Regional Marketing Manager- Illinois

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Location:
Illinois
Job Classification (FLSA):
Exempt
About The Role
MGM Resorts (global entertainment company) and GVC Holdings (one of the world’s largest gambling groups) have joined forces to form an exclusive joint venture, the company is well positioned for the exciting online gaming industry in the United States and you would have the opportunity to join near the ground floor. We aim to be the number one sports betting and online gaming company in the United States and as an early employee, you’ll not only impact the company’s success through your own work, but you’ll have the opportunity to contribute across departments, shaping the future of the company.
 
The Marketing Manager develops and implements marketing strategies that drive the success of Roar Digital in assigned markets. The Marketing Manager will maintain a strong and productive relationship with Roar Digital, property, partner, and vendor contacts.

Responsibilities:

  • Partner with Roar Digital and MGM Resorts teams to develop and execute campaigns and communications, overseeing creation of marketing plans that include strategies, measurable objectives, and tactics
  • Manage Omni Channel activation including on-property events, promotions, and brand messaging
  • Execute marketing efforts in assigned market(s), driving awareness, acquisition and play
  • Serve as the primary liaison for Roar Digital to assigned properties
  • Successfully manage cross functional teams without direct authority in order to complete large scale, long term projects, interacting with Roar Digital, MGM Resorts corporate and property leadership on complex implementations
  • Oversee creation of project plans and manage the implementation of select departmental initiatives and assigned projects; track and prioritize issues and ensures resolution
  • Evaluate marketing efforts on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement
  • Research and evaluate new internal and external opportunities related to sports and interactive gaming in assigned markets, providing strategic recommendations to department leadership
  •  Perform other job-related duties as assigned

Requirements:

 
  • Five (5)+ years experience in one of the following fields: gaming industry, interactive gaming, marketing, hospitality, or related field
  • Bachelors degree required, preferably in Hotel Administration, Marketing, or related field; or equivalent experience
  • Experience working within a large casino resort
  • Experience in brand management, advertising, marketing or consumer communications for large brand
  • Specialized knowledge of multiple functional areas including marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance
  • Experience working with and leading project teams  
  • Must have or be able to obtain a Gaming Registration card and/or license in relevant jurisdictions
  • Demonstrated ability to adhere to project management milestones; and initiate and complete projects
  • Demonstrated ability to plan, organize, and execute multiple projects with timeliness and accuracy
  • Demonstrated ability to produce high quality work products, with consistency, accuracy and completeness
  • Proficiency in Microsoft Office programs including Outlook, Word, Excel, and PowerPoint is preferred
  • Flexible interpersonal skills to deal effectively with business contacts and executive levels of the organization
  • Comfortable in collaborating with internal and external business partners at different seniority levels
Additional Information

We are an Equal Opportunity Employer, if you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact  recruitment@roardigital.com

We are also committed to protecting the privacy for all candidates, including the protection of any personal information provided to us.  Please review our  privacy policy  for more information about our commitment to data protection.

About The Company

Roar Digital is a partnership between MGM Resorts International and GVC Holdings that is poised to revolutionize sports betting and online gaming in the United States.

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